Our Team

Bill Boyd


Bill graduated with honors from Cal Poly Pomona (California State Polytechnic University, Pomona CA) in 1992. He majored in Applied Mathematics and minored in Business.

Bill met his wife Marianna in biology class at Antelope Valley Junior College in 1989. He married his beautiful wife on Halloween 1992. Knowing that they were not happy living in the Los Angeles area, they decided to move to the inland Pacific Northwest. They now have Two Daughters and Two sons, a perfect family.

Bill started his career as a stock broker with Waddell & Reed. After 3 years of working many long hours, Bill decided that being a stock broker was too hard in Spokane, so he looked around and decided to start selling auto and home insurance. After a short stint with a local independent broker, Bill decided to start Boyd Financial. In 1996, he brought on a partner, Jim Brown, and they incorporated to Boyd, Brown & Co, Inc. In 1998 Jim decided that he no longer wanted to sell insurance and Bill purchased his partner’s share of the agency. Now, as the sole owner, Bill has grown the agency into a well-respected member of the community.

Ruta Madsen


Ruta Madsen emphasizes on integrity, hard work and quality service.  She is licensed in property, casualty, life and disability.  She has been in the insurance field for over 12 years.  Clients chose to work with Ruta for her full service agency, ethics and experience.  She has been with Boyd Insurance Brokerage, Inc since 2005.  Hired as a receptionist she got licensed in 2007 and transitioned into a broker position.  Her goal is to make insurance a life long career and to build meaningful and lasting client relationships.


Ruta lives in the small town of Newport, WA outside of Spokane with her husband and son.  She enjoys the areas outdoor activates and tries to spend as much time as possible at Priest Lake or working on her garden.

Jennifer Bonds


Jennifer was born and raised in California to parents who are in the radio industry, and she jokingly refers to herself a “Radio Brat”. In 2000 Jennifer and her family moved to New York State where Jennifer graduated high school and continued her education at Dutchess Community College. Shortly after, she began a career as a merchandiser at stores like, H&M and Burlington Coat Factory. In 2010, Jennifer’s family chose to move to Spokane WA. After months of hearing about the great school districts, parks and outdoor activities the Pacific Northwest had to offer:  Jennifer and her daughter moved to Spokane in 2012. At this time in her life, she also decided to make a career change, and was hired Boyd Insurance Brokerage.  Less than 6 months later Jennifer became a licensed agent, who specializes in personal lines insurance.


In addition to being a “Super Mom” to a wonderful 9 year old daughter, you can find Jennifer at Girl Scout meetings as a co-leader of her daughter’s Brownie troop, at youth basketball/softball games, or attending weekly Jazz/Hip Hop dance lessons.  In the spring/summer months Jennifer enjoys spending time in her garden, taking her Labrador on long hikes, and spending time on the lake. In the winter months Jennifer spends her time rooting for the local sports teams like Gonzaga, Spokane Chiefs and Seattle Seahawks as she is an avid fan.


Jennifer looks forward to growing her book of business, and achieving high customer satisfaction through excellent customer service and product knowledge.



Anna-Lisa Anderson


Hello, I am Anna-Lisa Anderson, born in Lakenheath, England on the military base, where my father served in the Air Force. As a toddler, our family was stationed at Fairchild Air force base in Spokane. Here I was raised on the military base with my four older siblings. I have called Spokane home ever since and raised three children having just one fifteen year old boy left at home.  My friends would say I am full of energy and on the weekends like to get dressed up and head out on the town for a night of dancing.

Professionally, I spent several years in retail sales and decided to pursue higher education at the University of Phoenix first earning my Associates of Arts degree, and then pursuing my bachelors’ degree in Human services.  I have become a part of the Boyd Insurance Brokerage family and fulfill many roles within the agency. Whether I am answering phones or monitoring your insurance needs, you can be sure at Boyd Insurance you will be treated with the high highest level of integrity and care.




Michelle dela Cruz Hoener


Michelle is no stranger to the Spokane area. She spent her early years raised on an apple orchard in Otis Orchards, Washington. She later moved to the Midwest and spent summers exploring the distance between southern Indiana and the great Pacific Northwest. Later attending Saint Martin’s University, Michelle  got her first taste of international travel. Through her two week stint  in Guatemala, She learned about fair trade and was driven to feed her nomadic thirst.  A few years later, she flew solo to volunteer in Kenya, Africa. There, she  spent months holding orphans, working with those affected by HIV/AIDS, and building lasting relationships with the locals before moving north to Germany. Spending two short years abroad, Michelle returned to the states and started her career in the insurance industry in 2013.  In the Fall of 2015, Michelle joined Boyd Insurance. Here she serves as our customer service agent and is able to carry on her passion to genuinely connect with others. When not at the agency, you can find her exploring with her little, attending marketing and personal growth seminars, as well as, exercising her passion in personal healing and transformation.

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